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My creative journey sparked when I visited my mom's office for Take Your Kids To Work day. After seeing the hustle and bustle of an ad agency, I immediately knew that a career in building meaningful human connections with brands & products was my calling.
I went on to study advertising at OCAD University and worked as a marketer in the automotive and CPG space. My professional experiences have taught me first-hand the importance of deeply understanding the end-user and the value of rooting ideas in data and insights.
With a hunger to be more creatively hands-on while merging my appreciation for research, design inclusivity and technology, I decided to make the transition to UX. Outside of design, you can find me camping, rock climbing, thrifting, or discovering new eats around the city.
Melissa Thanakone —